E-commerce is on the rise, but thought to ask why exactly your target market wants to shop online? Despite the fact that the very idea of retail stores remains to be very popular?
Even though businesses spend a lot of time attempting to define their buyer personas and ideal customers, they often times overlook the main psychology behind online shopping.
Customers don't really buy anything from anyone online. They have a thought process that either encourages the crooks to complete a purchase or drives them to another retailer. For example, products having a big price often face a challenge in selling online. And then there are products that people may want to get a feel of before purchasing.
But using the changing times, e-commerce has become a way of life and businesses have discovered a way to suffice the decision-making needs from the customers.
1. Wide range of products to pick from
Having a web based store offers you an opportunity to get after dark shelf space issues and can include more inventory to your business.
While it could seem like an issue to most retail business holders, the opportunity of being offered a wide range of products on the web is one in the primary reasons for the shift to digital shopping. More and more people today look for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all products
Today, there are a number of people who visit physical stores to evaluate a product, its size, quality and also other aspects. But hardly any of them can even make the purchase from all of these stores. They tend to look for the same product online instead.
The reason being, the expectation of the competitive pricing. These customers are commonly known as bargain hunters.
If you'll be able to, offer competitive pricing for the products as compared with that in the physical stores. You could also decide to put a number of products on every range, on discount sales to draw the interest of bargain hunters.
For example, Snapdeal provides a 'deal with the day' - when the pricing of merchandise is considerably low when compared with what they would cost in stores. This makes absolutely free themes think they're bagging much, and the sense of urgency across the deal raises the number of conversions.
3. Reviews off their online shoppers
According to Internet Retailer, 62% of clients look for online reviews on a product or service before purchasing it.
In physical stores, it is impossible for the shopper to understand other customers are saying in regards to the products - especially with all the sales people ensuring they hear outright the good. And that's another reason, why they prefer buy online.
Offer reviews, ratings or customer testimonials to your products and display them clearly around the product pages. The better the rating, the greater are the likelihood of it to sell.
4. Ability to check prices
Moving from brand store to a new can be really tedious. On the other hand, switching sites to check prices of items from different brands is a lot easier. Apart from the reviews given on different online retailers, prices will be the next thing that customers search for.
The best way of doing so is displaying an innovative price as well as the price that you will be offering. It becomes easier for these phones notice the difference, thus, the chances of them seeking to other retail online retailers become a lot lesser.
For example, in case you are running a winter sale, be sure you display the original price, the proportion of your offering and the new price about the product pages. And don't forget to highlight the offer in your homepage as well.
5. Saving plenty of time
Traveling to stores which are not close by just because you want to invest in a certain brand, can be a put-off. That will be the reason why most customers seek to online stores instead. The ability to browse through the products and purchase whatever they want, from wherever they may be, saves them a great deal of time.
But what these customers generally search for is the efficiency of delivery that an online retail store offers. Be it a 'next day delivery', '48 hours delivery' or even a 'standard delivery within seven days of order', maintain the delivery information absolutely clear. And if possible, provide them with the ability to pick their delivery date.